Hey Greater Madison Area Real Estate Professionals!

We are so glad you found us here!

The real estate industry is ready for change. Many of us are taught to take a colorblind approach in real estate and in life. Not only is that unrealistic, it’s dangerous. It’s time to talk about it, commit to learning and exploring how to make changes. 

We will be offering educational opportunities for real estate professionals to learn how systemic racism is embedded in the industry, how it impacts and exacerbates the generational wealth gap, and ways to be part of the solution.

We also offering a unique model within the real estate industry based on the way the real estate business works. Learn more about the REALTOR Ambassador Program here – funds raised will go towards the downpayment program to be used by families, alumni, and staff at One City Schools.

If you’d like to contribute: make checks out to Forward Community Investments or FCI, in the memo please note: OWN IT Program, and mail to 2045 Atwood Avenue, Suite 101A Madison, WI 53704. Click here to contribute online!

Resources for Real Estate Professionals

The team of co-conspirators at OWN IT: Building Black Wealth are on a mission to to empower, educate, and guide communities of color towards homeownership, wealth, and financial freedom. We acknowledge the systemic racism embedded within financial systems, practices, and policies, and we are committed to exposing and eradicating these structural barriers. Part of our commitment is to continue educating ourselves. We want to share that education with you. Here is a list of resources that we encourage folks to work through in order to become effective allies to Black and Brown homebuyers.

But before you dive into the resources, remember that the process of unlearning, opening yourself up to new truths, and unpacking your biases is one that you can’t complete on your own. It’s crucial to engage in conversation and review what you’re taking in with someone you trust, someone who is willing to go on the journey with you and support you as you navigate it.

It may seem overwhelming, but it doesn’t need to be. Commit to engaging with one of these resources every week and put it on your calendar. When you have a plan, you are more likely to succeed.

It’s time for all of us to take responsibility for our education and our desire for justice to change the narrative.


Racial Justice Toolkit for Real Estate Professionals

Reading List


Organizations to Follow

  • Seek local Black led organization for racial justice learning opportunities, partnerships, ways to contribute financially, and engage in the real issues in your community.
  • PolicyLink (Housing): a national research and action institute advancing racial and economic equity
  • NAREB: The National Association of Real Estate Brokers, Inc. (NAREB) was founded in Tampa, Florida, in 1947 as an equal opportunity and civil rights advocacy organization for African American real estate professionals, consumers, and communities in America.

Taking it further

As you work your way through these resources, let them transform your daily habits. Start donating to Black-led organizations fighting for social justice. Look for opportunities to support Black-owned businesses in your community. Examine where your money goes—rent, taxes, grocery bills, whatever—and ask what good your money is doing in the world.

Learn about your own participation in the system by uncovering your own biases and internalized racism. Learn how white culture and white privilege impacts power dynamics in our relationships, our learned beliefs, and our socialization.

And finally, begin to question everything about the systems you are a part of. The resources in this list will start to open your eyes to the stories behind the injustices that we accept as normal. Don’t look away.

To sponsor, partner, or financially support this program, please email us at: